Lou Ghirlando, a Dramatherapist practising in Malta, wanted to create an online presence of her practice. The aim of the website is to provide visibility of her practice as well as making it easy for people to find her practice on Google.
WORK DONE
Brand Audit
As Lou Ghirlando’s practice of dramatherapy Malta is not a business, the key element was how to have a website that looks professional but is not corporate. By translating what she does in colours and feel of images, we could start to create a visual identity that would help us in the process of the website.
What we co-created with Ms Ghirlando:
Defining what the visual identity of Lou Ghirlando was
Determined the colours, look and feel of her brand.
Domain Selection
From the brand identity, we moved into choosing a domain that fits her practice. We did keyword research and looked at how people seek this type of therapy on Google. It was concluded that the best domain to choose was dramatherapymalta.com.
What we co-created with Ms Ghirlando:
Discussion on how best to be found online
Keyword research into how people find such services
Helped her choose, select and buy a domain.
Website Design
Once we had the brand personality, the look and feel of the company, then we could proceed to create a website design that reflects those images. The design was chosen to meet the brand identity as well as be able to showcase Ms Ghirlando’s practice.
What we co-created with Ms Ghirlando
A website design that communicated the brand personality
A website structure that facilitates navigation through the services and products.
A clean and modern design that balances a feminine look with a professional feel.
Development
Once the website design was approved by the client, it was the turn to start developing the website. This entailed using WordPress platform and customising a third-party theme to meet the design requirements. This allows for the greatest efficiency and design quality.
What we co-created with Ms Ghirlando:
A website based on WordPress CMS
A fast and reliable template to base the design on
Optimisation for security and performance.
Business Cards
Lou Ghirlando, my wife, wanted to create a new business card to match her online presence and have a card that captures her style and heart. Being a dramatherapist, warranted in the UK and in Malta, the card needs to capture both a degree of professionalism but still maintain the playful element that is brought about by drama and her style.
