Hawk Aerospace wanted to create an online presence of their products and services. Being a drone and information solution family run business, the trick was to be able to position Hawk as a leader whilst still being approachable to the local market.
WORK DONE
Brand Audit
Being a versatile and diverse company, the first important factor was how to bring out who Hawk truly are. Here we did a brand audit of the company and helped the organisation to come up with its new tagline. From then we developed the brand persona as the business technology solutions hero.
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What we co-created with Hawk:
Defining what the Hawk Brand is.
Creating the tagline ‘Engineering Technology Solutions’.
Developing Brand Personality.
Website Design​
Once we had the brand personality, the look and feel of the company, then we could proceed to creating a website design that reflects those images. The design was chosen to meet the brand identity as well as be able to showcase the company’s market position.
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What we co-created with Hawk:
A website design that communicated the brand personality
A website structure that facilitates the navigation through the services and products.
A clean and modern design that balances approach-ability with professionalism.
Site Development​
Once the website design was approved by the client, it was the turn to start developing the website. This entailed using WordPress platform and customising a third-party theme to meet the design requirements. This allows for the greatest efficiency and design quality.
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What we co-created with Hawk:
A website based on WordPress CMS
A fast and reliable template to base the design on
Optimisation for security and performance.
Business Card Design
​From the brand identity, we moved into designing the business cards for Hawk. The company saw this as a move to keep a consistent look and feel of the brand. The cards were designed to bridge a modern approachable feel integrated with a high clean design that brings out the professional dimension of the company.
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What we co-created with Hawk:
A Clean and Professional Look
A business card design that reflects the brand
A format ready for printing.